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Case Studies

How Carousel Games Leveraged AI-Based Audiences to Lower Costs and Increase Conversions by 65%

August 17, 2023 | 3 min read



Case Studies

How Polkomtel Enhanced Contact Center Efficiency to Boost Close Rate by 200%

September 8, 2023 | 3 min read

Featured Articles

Featured Reports


Reports

2023 Holiday Shopping Trends Report

October 16, 2023 | < 1 min read




Reports

Almost Half of Marketers SayTheir Tech Stack is Unreliable. Which Half Are You?

August 18, 2023 | < 1 min read




Reports

The Changing Face of Retail: Connecting with Gen X, Millenials, and Gen Z

August 18, 2023 | < 1 min read

Featured Videos


Videos

Predictions for 2023 – What Will Impact Tomorrow’s Marketers?

March 23, 2023 | < 1 min read



2024 is the year of marketing

Videos

What’s In Store for 2024: Industry Leaders and Influencers Weigh In

January 3, 2024 | < 1 min read



Ryan for Padilla

Videos

Padilla Values Unique Insights Only Zeta Can Provide

December 20, 2023 | < 1 min read

Featured Webinars


Webinars, Artificial Intelligence, Articles

Machine Learn, Not Machine Burn

October 3, 2019 | < 1 min read



Video screenshot of the title

Webinars, Videos

Customer Intelligence & Insights to Mitigate Risk: What Financial Services Marketers Need to Know

December 14, 2023 | < 1 min read



Webinar title page with video title

Videos, Webinars

Hype Check:What Marketers Really Want to Know About Generative AI

December 4, 2023 | 2 min read

Featured Whitepapers


personalization

Whitepapers

The Relevancy Group: Applying Predictive Analytics to Optimize Personalization

May 19, 2017 | < 1 min read



Article Post Cover Thumbnail with Title

Whitepapers

Customer Intelligence & Insights to Mitigate Risk: What Financial Services Marketers Need to Know

December 14, 2023 | < 1 min read




Whitepapers

Navigating the Cookieless Ecosystem

September 19, 2023 | < 1 min read

Latest Post


2024 is the year of marketing

Videos

What’s In Store for 2024: Industry Leaders and Influencers Weigh In

Videos | January 3, 2024 | 3 min video length What’s In Store for 2024: Industry Leaders and Influencers Weigh In About This Video Some of the brightest marketing minds gathered at Zeta Live this past year to discuss cutting-edge advancements and emerging trends in customer experiences, brand innovation, and beyond. Of course, we couldn’t pass up the opportunity to ask their predictions for 2024. From continued innovation in customer experiences to actionable business intelligence, hear what industry leaders and luminaries are predicting from a new era of AI-powered marketing. It’s possible Seth Rogen and Evan Goldberg promised everyone jetpacks,…

January 3, 2024 | < 1 min read


Ryan for Padilla

Videos

Padilla Values Unique Insights Only Zeta Can Provide

Videos | December 20, 2023 | 2 min video length Padilla Values Unique Insights Only Zeta Can Provide About This Video Padilla partners with Zeta to serve their clients in the digital space, specifically digital display, video, and email. Zeta helps Padilla address challenges related to targeted audience development and at the same time offers insights and research unique to Padilla’s clients. It enables Padilla to wow clients with new insights on their own customers. Related Products & Solutions Agencies Drive superior results faster and at a lower cost with our data-powered, AI-enabled omnichannel platform. Zeta Activation Maximize the power…

December 20, 2023 | < 1 min read


Jean-Phillipe from Kia Germany

Videos, Case Studies

Kia Germany Partners with Zeta to Deliver Higher Quality Leads and Engagement

Videos | December 20, 2023 | 2 min video length Kia Germany Partners with Zeta to Deliver Higher Quality Leads and Engagement About This Video Jean-Phillipe Pottier is the Manager of Digital Platform for Kia Germany. His team partnered with Zeta Global to address their urgent need for higher quality leads and the ability to target those leads with more personalized content. Not only has Zeta delivered on that promise, but Kia Germany has also experienced higher conversions with Zeta than with any other provider—as high as 70% conversion on day one. Related Products & Solutions Zeta Marketing Platform Create…

December 20, 2023 | < 1 min read


Jacklyn from Haggar

Videos, Case Studies

“Intuitive and Accessible” Makes Zeta a Perfect Fit for Haggar Clothing

Videos | December 20, 2023 | 2 min video length “Intuitive and Accessible” Makes Zeta a Perfect Fit for Haggar Clothing About This Video Jacklyn Alston, Digital Marketing Manager for Haggar Clothing, explains why the Zeta Marketing Platform’s intuitive campaign-building tools are critical to the success of their small team. Jacklyn also discusses their relationship with Zeta and the outstanding team that has supported them for more than seven years. Want to see Zeta in action? To implement these strategies effectively, brands need the right technology and tools to support their personalization efforts. The Zeta Marketing Platform empowers businesses to…

December 20, 2023 | < 1 min read


Customers shopping

Articles

Secrets of Customer Centricity, Part 3: Cross-channel Alignment

Consumer expectations are changing. It’s not enough to just offer quality products and excellent service—consumers expect to be recognized and understood.

December 19, 2023 | 4 min read

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