Insights

Case Study How Renault Poland Leveraged First-Party Data for Enhanced Advertising in a Cookieless Era Renault Poland increased their readiness for the post-cookie advertising environment. The Results The collaborative efforts between Zeta’s technology, Media&Leads partner, Renault and their agency OMD, yielded remarkable results. In comparison to historical proprietary data, the campaign achieved significantly higher rates…

Articles | March 6, 2024 |  4 min read Stop Relying on Generic CDP Use Cases – How to Create Your Own? Evaluating customer data platforms (CDPs) is no simple task. Getting it right starts with defining the right use cases. Customer data platform use cases are critical for generating the system requirements you’ll need as you review each option. They’re also key in developing…

Articles | February 28, 2024 |  3 min read Zeta Shines in Gartner’s First CDP Magic Quadrant By Chris Monberg, CTO. We are delighted to announce our inclusion in the inaugural Gartner Magic Quadrant for CDPs. This recognition underscores the role CDPs play in modern marketing. As the industry evolves, we see an opportunity to further clarify and enhance…

Discover how to navigate Gmail and Yahoo's new email regulations with ease. Learn strategies to maintain a low spam rate and ensure compliance with the latest standards in email marketing, keeping your campaigns impactful and your audience engaged.

Discover the future of digital marketing with Zeta's innovative tools—Know Your Customer Personas, LiveMarketer, and Intelligence Forecaster. Transform your strategy with precision, personalisation, and predictive analytics for unparalleled customer engagement.